Marketing Automation

Email Marketing

Despite the ever-changing landscape of privacy requirements and SPAM filters, email marketing remains the undisputed king of the marketing world returning a 4,000% average ROI. Consequently, it’s imperative that companies desiring to grow have a cohesive and effective email marketing strategy.

At Truth, we stay on top of the latest trends and best practices when it comes to email marketing tactics and can help guide your team’s content delivery and messaging strategies so that it delivers maximum results and engagement.

Lead Capture

Growing your audience sounds great, but what if you have no audience? Or what if you are a startup and have just a small list of emails? Or maybe you are a larger company and have a list, but would like to see that list grow and your reach expand.

Regardless of your situation, we can help you craft lead capture strategies that convert and generate rapid list growth. From the initial concept to landing page builds and content delivery, our team has the expertise needed to build out complete campaigns that will help you reach your goals.

Sender Reputation Management

Email marketing is a powerful tool. But if your content isn’t reaching your audience’s inbox then it doesn’t matter how great the content is. You could be losing untold revenue potential due to poor sender reputation.

Email sender reputation is a score that an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component of your email deliverability. The higher the score, the more likely an ISP will deliver emails to the inboxes of recipients on their network. If the score falls below a certain threshold, the ISP may send messages to recipients’ spam folders or even reject them outright.

At Truth, we understand what factors go into maintaining an excellent sender reputation. Our team can help guide you in the best practices for email sending and also ensure that your list stays clean and pristine so your content reaches the eyes of your audience and doesn’t end up in the SPAM folder.

Automated Sales Process and Task Management

Running a business takes work. Every sale you make involves dozens of steps from checkout to fulfillment. However, keeping an eye on all of this to ensure you are delivering your services with excellence can be time-consuming and very tedious work.

Our team can help you simplify your processes and systems through automation. We have the expertise needed to build out complex robotic systems that will handle most (if not all) of your sales processes automatically without the need for repetitive and manual task delegation.

Reporting and Optimization

Data is extremely valuable and critical to maximizing the profitability of your marketing and sales operations. But, data can be overwhelming and, if not filtered properly, can lead to incorrect assumptions and conclusions.

At Truth, we understand data and analytics and can make sense of the numbers so your organization has a clear picture of what’s working, what’s not, and what can be done better to increase ROI and revenues.

The Creative Process